Example of an ethical annual credit card renewal: kudos to Vimeo
We joined Vimeo for video hosting 11 months ago, are on an annual-renewal plan.
These days, the typical ‘reminder’ is sent by Web Company X only AFTER they have charged your card for another year – they place the onus of remembering renewal anniversaries on you.
So it was refreshing to get this notice in our email this morning, reminding us a month ahead of time of the impending charge:
Kudos to Vimeo for responsible billing practices that do not rely upon users forgetting about their account in order to rack up extra subscription revenue.