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@pardnerwynn
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Recent Posts
- The quick, easy, free way to send mail-merged email from a Mac
- Managing multiple Heroku accounts with heroku-accounts plugin
- Getting RSpec, Postgres, DatabaseCleaner to play nicely together
- Rspec gotcha – instance variables are not cleared between ‘get’s
- ActiveRecord find_each ignores any order() criteria
- I hereby nominate Baking Soda as the “Duct tape for Home Hygiene”
- Quick guide to multiple heroku accounts, and moving apps between them
- How to specify traits for model associations in FactoryGirl
- Getting Rmagick to work again
- Still half-baked for SMS texting: Toktumi Line2
- Favorite online regex wizard (so far)
- A subtle problem with using update_attributes in Rails migrations
- ActiveRecord .count and .length are different when .group
- Setting the default time zone for a Heroku app
- Using those fantastic Apple Cube USB Speakers with a MacBook Pro under Lion
- Finding a decent editor for Rails
- Rails apps can send from multiple SMTP accounts
- Example of an ethical annual credit card renewal: kudos to Vimeo
- My favorite Ruby thing this week: when *my_array
- Pure, unadulterated, geek testosterone
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- Pardner on IMO Tropo not ready for prime time. Went with Twilio.
- Geoff on IMO Tropo not ready for prime time. Went with Twilio.
- daudi on Dear Heroku: Quit blaming all of us when you fail. Do this instead…
- Pardner on Dear Heroku: Quit blaming all of us when you fail. Do this instead…
- Nicolas on Dear Heroku: Quit blaming all of us when you fail. Do this instead…
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Category Archives: Marketing
My favorite Ruby thing this week: when *my_array
This week we added a feature where our texting club customers can define their own aliases for the JOIN keyword, so they can track and measure which advertising is attracting people to JOIN. (For example a receipt might say “Text … Continue reading
Why my company doesn’t send automated email from a ‘noreply’ address
It’s common – and tempting – for companies to send automated email to customers from an un-monitored address, often called something like “no-reply@”. We send from an address such as “mail@” and if our customer happens to click the ‘reply’ … Continue reading
Posted in Business, Marketing, Opinions
3 Comments
Ever wish you could have your work caller ID show up when you use your personal phone?
Well, now you can… we call it a “field extension.” www.fieldextension.com When you make work calls from your personal phone, you can have the Caller ID show up as your work number. (Or, for that matter, if you don’t have … Continue reading
My favorite guerilla marketing story (so far)
I get asked if there was a truly pivotal moment that led to my last IPO, a moment where everything hung in the balance, when sheer determination tipped the scale. Here’s the moment that comes to mind… Once upon a … Continue reading
Posted in Business, Marketing, Web
Tagged asymtrix, boeing, guerilla marketing, persistence
Comments Off
Texting overtakes voice+web as the new “voice” of US consumers
Buzzbeeper, Inc., released surprising data today via PRNewsWire. When asked to give customer feedback and given the choice between voice, web, or SMS texting, consumers now overwhelmingly prefer texting. Interesting to speculate why, but I believe it comes down to … Continue reading →