Category Archives: Marketing

My favorite Ruby thing this week: when *my_array

This week we added a feature where our texting club customers can define their own aliases for the JOIN keyword, so they can track and measure which advertising is attracting people to JOIN. (For example a receipt might say “Text … Continue reading

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Why my company doesn’t send automated email from a ‘noreply’ address

It’s common – and tempting – for companies to send automated email to customers from an un-monitored address, often called something like “no-reply@”. We send from an address such as “mail@” and if our customer happens to click the ‘reply’ … Continue reading

Posted in Business, Marketing, Opinions | 3 Comments

Ever wish you could have your work caller ID show up when you use your personal phone?

Well, now you can… we call it a “field extension.” www.fieldextension.com When you make work calls from your personal phone, you can have the Caller ID show up as your work number. (Or, for that matter, if you don’t have … Continue reading

Posted in Business, Marketing, Voice apps | Tagged , | Comments Off

Texting overtakes voice+web as the new “voice” of US consumers

Buzzbeeper, Inc., released surprising data today via PRNewsWire. When asked to give customer feedback and given the choice between voice, web, or SMS texting, consumers now overwhelmingly prefer texting. Interesting to speculate why, but I believe it comes down to … Continue reading

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My favorite guerilla marketing story (so far)

I get asked if there was a truly pivotal moment that led to my last IPO, a moment where everything hung in the balance, when sheer determination tipped the scale. Here’s the moment that comes to mind… Once upon a … Continue reading

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